Business

The handover is done and the repository is yours. What happens in the next 30 days determines whether the application becomes calmer to run — or quietly drifts back towards the problems that prompted the change.

At Rails World 2026, DHH announced that HEY is being rebuilt as native apps with a Rust backend written by AI agents — with striking efficiency claims. Before your board asks whether you should do the same, it is worth understanding why it can work for 37signals, and why the same bet fails for most businesses.

We built Retro for our own team and are opening it up to others. It brings reflections, priorities and owned actions into one shared retrospective board.

Compare five Rails agencies through the responsibilities your business needs covered: application continuity, development capacity, technical decisions and ongoing support.

Assess one business process before funding an AI project. Establish the baseline, usable evidence, review effort and conditions for proceeding or stopping.

A practical handover guide for directors and technical leads: establish access, deployment, recovery and ownership before responsibility changes hands.

Choose the technical leadership your business needs by looking at the decisions, responsibilities and day-to-day work that are currently falling between people.

Compare ready-made software, a bespoke application and integration around the work your business needs to do. Assess AI-assisted development without assuming a fixed saving or overlooking the cost of operating the result.

The emergence of AI coding tools and assistants is reshaping software development, giving rise to a practice known as "vibe coding". While vibe coding accelerates delivery, it raises crucial concerns regarding code quality, security, and the accumulation of technical debt.

We are delighted to announce that Bit Zesty has been awarded a place on the G-Cloud 14 Framework Contract by the UK Government’s Crown Commercial Service. G-Cloud 14 replaces G-Cloud 13, continuing our long-standing relationship with the framework that dates back to its launch in…

Discover a comprehensive guide to analyzing user feedback effectively in 2025, ensuring customer satisfaction and product improvement.

At Bit Zesty, we are proud to witness and be part of transformative journeys in the tech world. Today, we are thrilled to share one such story of success and innovation: our client and partner, Oxford Medical Simulation (OMS), has secured a remarkable $12.6 million…

It was an honour to receive an invitation to the Royal Reception at Buckingham Palace, extended by our esteemed client, the King’s Awards for Enterprise (KAE). This grand reception held by HM King Charles III for recipients of The King’s Award for Enterprise brought to…

Choosing the right application hosting platform is critical for any organisation that needs to host a web application. The choice of platform will directly impact your applications’ performance, reliability, and security. With so many options available, how can you be sure you’re making the best…

We are delighted to announce that Bit Zesty has been awarded a G-Cloud 13 Framework Contract by the UK Government’s Crown Commercial Service. G-Cloud 13 replaces G-Cloud 12, introducing improved terms and the latest procurement policies, including prompt payment and social value. G-Cloud was launche

Bit Zesty were thrilled to be invited to attend the Royal Reception at Windsor Castle by our wonderful client, the Queen’s Awards for Enterprise (QAE).

Here at Bit Zesty, we love Ruby on Rails. With over 1.5 million websites currently using this full-stack, open-source framework, it seems like we’re not the only ones.  Many of the internet’s most prominent names use Ruby on Rails, and chances are you’ll be using…

Due to the global pandemic, 2020 was the year that countless organisations embraced remote working for the first time. And in a recent nation-wide study, Resume.io found Bit Zesty to be the second-best company in the UK for remote jobs. The study compared thousands of…

After someone unexpectedly turned up for a job interview at our London office that was closed at the time due to COVID-19, we realised Bit Zesty was a victim of an elaborate impersonation by hackers who placed fake job adverts in our name.  Scams and…

With the latest developments of Covid-19 across the world, remote working has become a new normal rather than a cultural choice for organisations.

We’re excited to tell you that Bit Zesty has been awarded Gold for its work with SXT in the Digital Impact Awards 2019 in the ‘best use of digital from the healthcare and pharmaceuticals sector’ category – the 10th award for our SXT project. The…

The past few days, the team at Bit Zesty has been walking around with a permanent slightly dazed smile on our faces. On Wednesday we picked up a much-coveted BIMA award in Product and Service Design. It’s a dream come true!  Back in July, when…

After 16 years of developing digital products and services, we’ve found that our clients benefit from learning more about important processes in Agile development. In this ‘Client’s Guide’ series, we’re shedding light on essential parts of the development process and why they’re helpful for…

Today is a very special day for Bit Zesty—it’s our 10-year anniversary as a company. But before we put on our party hats and pour out the bubbly, we’d like to take a look back at the last decade. A journey inspired by tech Bit…

On the 21st and 22nd of November, we joined healthcare professionals, NHS suppliers, investors, advisers, startups, and government policymakers at the GIANT Health Event 2018 – a festival of tech and innovation in healthcare. Now in its third year, GIANT Health is growing rapidly in…

We are delighted to have received a 2018 London Design Award for our work with SXT and we are especially proud to have won silver in the category ‘Digital – Health’. Last week, the London Design Awards 2018 ceremony was held at the centre of…

Over almost ten years of developing digital products and services, we’ve found that our clients really benefit from learning more about important processes in Agile development. In this series, we’ll shed light on the main things you should expect to be involved with when working…

3rd October 2018 –The winners of the 13th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts. Receiving over 5,000 entries from across the globe, the 13th Annual W3 Awards honours outstanding digital work, including Websites and Mobile Sites/Apps, created…

This October, we are pleased to announce that the UK Government has awarded Bit Zesty a place as a supplier on the third iteration of the ‘Digital Outcomes and Specialists’ framework (known as DOS3). DOS3 is part of the Digital Marketplace, a service created by…

We are pleased to announce that we’ve been shortlisted for the DRIVENxDESIGN London Design Awards 2018 for our work with SXT. DRIVENxDESIGN is a global community of designers, thinkers, strategists, and design lovers. Every year, they host design awards across major international cities (including L

We are pleased to announce that Bit Zesty has renewed its status on G-Cloud 10 as an approved supplier of digital services to the public sector and UK government. The latest iteration of the government-run procurement framework, G-Cloud 10, was released earlier this month (July…

When it comes to the principles behind creating any of our digital products, the Bit Zesty team follows many of the practices set out by the UK Government’s Digital Service Standard – a set of eighteen criteria for ensuring that all government departments create streamlined,…

If you’re thinking of developing a new digital product or service for your organisation, you will already recognise just how important new technology is for transforming the operations and efficiency of your business. Alternatively, perhaps you want to launch your brand’s first digital product, but…

We’re delighted to announce that we’ve been shortlisted for an award by Interaction Design Association (IxDA). Every year, IxDA hosts the Interaction Awards – an annual celebration of design thought leadership and innovation. The awards showcase projects from around the world that use interaction de

This Saturday UK Health Camp 2017 is kicking off. It’s a digital, design, technology and data unconference for the health and care sectors. The event brings health and care professionals, policy makers and service managers together with designers, digital specialists and technologists. By meeting in

January 21st marked the 10th year of UKGovCamp held at the National Audit office. A free “unconference” with over 600 people entering a lottery for tickets. The lucky 200 who were selected got together to launch their own discussions around digital in the public sector….

Have you ever worked on a digital project that’s “gone wrong”? Perhaps a late launch, a blown budget, or a service which, in the end, didn’t actually do what users wanted. Although these kind of issues tend to appear towards the end of a project,…

Without knowing it, millions of people around the world rely on Ruby, and Rails, our technologies of choice – from streaming video games, to finding holiday accommodation and listening to their favourite music. In this blog post, we will mention some of the most famous…

Most digital services created for GOV.UK have to go through at least one Digital By Default service assessment – the evaluation process designed by Government Digital Services (GDS) to make sure that every part of GOV.UK – no matter who created it – meets the…

Regardless of the ever-increasing ubiquity of User Experience Design, many businesses still are often unsure as to whether it will actually benefit them. In this blog post, I hope to provide an overview of what UX can mean for a digital business, whether it’s a…

Scrum clearly provides many benefits for developers, but what about its advantages for the client and other stakeholders? This is a question I faced recently in a client meeting. To answer it, I first need to define Scrum itself. WHAT IS SCRUM? In layman’s terms,…

Since its release in 2004, Ruby on Rails has earned the devotion of some of the tech industry’s most talented programmers, becoming the go-to framework for advocates of clean and rapid web development thanks to its numerous technical strengths. However how will choosing Ruby on…

Some clients ask us why we choose to use Ruby on Rails to develop web applications instead of all the other web frameworks and languages. There are many reasons for our decision, but before I embark on a discussion of the advantages (and disadvantages) of…

We have developed several Software as a Service (SaaS) and Business Process as a Service (BPaaS) applications for clients in the past and are currently working on our own BPaaS project, so it feels like a good time to go into more detail about this…

When delivering an SaaS product, there are a wide range of costs you need to take into consideration. Aside from your initial outlay, if you want to achieve a gross profit of 80% (a figure that is typically recommended to base your SaaS business model…

Last week, we hosted a lunchtime Q&A session on SEO (Search Engine Optimization) at THECUBE. SEO is a process which online businesses can use to maximise their site’s visibility on search engines, and our co-workers had plenty of tips and experiences to share about it….

In the run-up to the 2010 general election in UK, there have been a few high-profile instances of political parties asking their supporters for ideas. Specifically, Labour and the Liberal Democrats invited theirs to submit ideas for campaign posters, while the Conservatives asked the public…